The year is 1911 and two Western Australian based ladies, Miss McBeath and Miss Auld, become the proprietors of a high-class millinery business in Melbourne. In order to attract business from their existing clientele, they advertise locally in Western Australia.
|CONCERNING THE MELBOURNE CUP. (1911, October 7). The Daily News (Perth, WA : 1882 - 1950), p. 12 Edition: THIRD EDITION. Retrieved November 5, 2013, from http://nla.gov.au/nla.news-article80188550|
|Advertising. (1911, October 13). The Daily News (Perth, WA : 1882 - 1950), p. 3 Edition: THIRD EDITION. Retrieved November 5, 2013, from http://nla.gov.au/nla.news-article80188741|
Interestingly Miss McBeath and Miss Auld advertised the latest in Parisian and London models. Given the Melbourne Cup winner for that year one wonders if the ladies had an insight into the outcome of the upcoming race. The 1911 Melbourne Cup was run on Tuesday 7 November and headlines of the day after the race read "THE MELBOURNE CUP OF 1911. VICTORY FOR THE PARISIAN" [Source: The Brisbane Courier, p5]
|CUP CANDIDATES. (1913, September 19). The Argus (Melbourne, Vic. : 1848 - 1957), p. 11.|
Retrieved November 5, 2013, from http://nla.gov.au/nla.news-article7236245